Case Study: Cequence Security boosts pipeline with ON24

Cequence Security boosts pipeline and attendee conversion by 40% with ON24

Cequence Security, a cybersecurity startup, faced a challenge with its underperforming webinar program, which had low participation and was not a priority for demand generation. The company's Vice President of Demand Generation, Linda Sim, sought a new, more robust platform to build pipeline and support growth, leading them to partner with ON24 and adopt its platform.

The solution implemented by ON24 enabled Cequence to host over 100 webinars, leveraging engagement tools and integrations with Marketo and Salesforce. This resulted in a 40% increase in attendee conversion, the generation of thousands of leads, and millions of dollars in influenced pipeline for the company.

Cequence Security