Case Study: BrightEdge achieves 10X pipeline growth and 49% attendee conversion with ON24

Brightedge connects across the customer lifecycle with on24

BrightEdge, a leading SEO and web analytics provider, needed an always-on way to educate prospects and customers about SEO best practices while energizing complementary channels like email and sales. The company required a platform that integrated with its backend to deliver engagement data to marketing and sales teams and support a scalable, community-driven webinar program.

Using ON24’s engagement platform, BrightEdge deployed live and on-demand webinars, bingeable playlists, and backend integrations to inform email strategy and provide real-time reporting for sales. The approach grew pipeline 10x year-over-year, achieved a 49% registration-to-attendee conversion rate, and generated over 10,000 hours of webinar engagement.

BrightEdge

Jeremy Collins

Director, Digital Marketing