Case Study: Box achieves 112% ROI and 2× more sourced pipeline with ON24's Digital Experience Platform

Box fuels 112% ROI with ON24 Virtual Conference

Box, the Redwood City–based enterprise cloud content management platform, needed to scale its events and drive measurable pipeline and revenue while operating with a small virtual events team. Leadership wanted a digital experience platform that could expand reach, repurpose content across physical and virtual formats, and deliver interactive, revenue-generating experiences.

Box implemented ON24 Webcast Elite and ON24 Virtual Conference to run live and on-demand webinars, fireside chats, panel sessions and hybrid broadcasts, with interactive lobbies, group chat and centralized resource libraries. The approach boosted reach for BoxWorks by 70%, delivered 112% ROI on first-touch opportunities from virtual events, and generated twice the sourced pipeline compared to the prior in-person summit—while giving partners downloadable booth interaction data.

Box

Ashesh Satvedi

Head of Virtual Events