Case Study: Bluebeam achieves 38% webinar opportunity-to-won revenue conversion with ON24

Bluebeam drives 38% webinar won revenue conversion with ON24

Bluebeam, a technology company, needed to mature its demand generation strategy to engage prospects at all stages of the marketing funnel, not just those ready to buy. To scale their impact, they required a reliable and integrated webinar platform that supported automation, brand consistency, and attendee engagement. They turned to the ON24 Intelligent Engagement Platform to build out a full-funnel webinar program.

By implementing ON24, Bluebeam launched a monthly series of webinars that leveraged engagement tools like chat to gather valuable insights. The solution integrated with their marketing stack, streamlining processes and saving the team time. As a result, Bluebeam achieved a remarkable 38% revenue conversion rate from webinar-generated opportunities and saw a 17% year-over-year increase in event attendance, demonstrating ON24's significant impact on their pipeline and revenue.

Bluebeam