Case Study: Global Biopharma Company achieves 59% increase in HCP engagement with ON24

Biopharma organization delivers omnichannel experiences with ON24, increasing HCP engagement by 59%

This global biopharma — one of the world’s largest vaccine providers — needed a way to educate time‑strained HCPs at scale as its vaccine and research portfolio expanded. In‑person programs couldn’t deliver the longer, multi-session, multi‑track curriculum the team envisioned (their “Vaccine Day”), nor could they unify disparate experience types or capture the first‑party data needed to personalize learning and measure impact.

They implemented ON24 Webcast Elite, ON24 Virtual Conference and ON24 Connect to create a single, immersive destination that linked live and on‑demand sessions, networking lounges and multimedia resources, with data fed into their CRM to trigger automated, targeted nurture tracks. The approach drove a 58% jump in virtual event attendance (from 11,000 to over 18,000 YoY), a 59% increase in HCP engagement, and engagement with more than 200,000 life‑science professionals annually.