Case Study: Bentley boosts pipeline with ON24 analytics and engagement

Bentley doubles pipeline with ON24 and boosts unique attendee count by 221%

Bentley Systems, a provider of innovative software for global infrastructure, needed to build a new marketing framework to generate predictable results as buying behavior shifted toward digital touchpoints. They turned to the ON24 Platform to help them create interactive experiences and integrate seamlessly with their existing tech stack to meet this challenge.

Using the ON24 Platform, Bentley executed global webinar programs in 12 languages, leveraging engagement tools and integrations to gain valuable attendee insights. This strategy resulted in a 221% increase in unique attendees and a 38% increase in total attendance. By tracking buyer behavior, they doubled their pipeline and increased the number of unique accounts engaged by 126%.

Bentley