Case Study: Bentley achieves 221% more unique event attendees with ON24

Bentley boosts pipeline with ON24 and increases unique attendee count by 221%

Bentley Systems, a provider of innovative software for infrastructure professionals, faced the challenge of building a new marketing framework to deliver predictable results in a rapidly changing digital landscape. They needed a versatile platform that could create interactive experiences, integrate seamlessly with their existing tech stack, and help them move quickly to meet their goals. They turned to the ON24 Platform to achieve this.

Using ON24 Webcast Elite, Bentley created a variety of interactive webinar experiences and leveraged over 20 engagement tools to generate valuable attendee insights. They integrated ON24 with their existing solutions to automate data transfer and empower their sales teams with detailed analytics. The solution led to a 221% increase in unique attendees, a 38% increase in on-demand attendance, and a 126% increase in unique accounts engaged, ultimately doubling their pipeline for ON24.

Bentley