Case Study: Benefitfocus boosts virtual summit attendance by 200% with ON24

Benefitfocus increases virtual summit attendance by 200% with ON24

Benefitfocus, a provider of a unified benefits industry platform, faced a significant challenge when the COVID-19 pandemic forced the cancellation of its flagship in-person conference. The company needed a technology solution to quickly transition this major event to a virtual format while still delivering a valuable experience for its customers and partners. They turned to the vendor ON24 and its platform to facilitate this pivot.

Using the ON24 platform, including Webcast Elite and an Engagement Hub, Benefitfocus transformed its conference into a virtual summit in just eight business days. The solution enabled simulive sessions, an on-demand content hub, and the collection of real-time audience feedback. This resulted in a 200% increase in attendance over the in-person event and provided valuable engagement data that was not previously available, allowing Benefitfocus to understand attendee behavior and continue to leverage the event content year-round.

Benefitfocus