Case Study: Avention achieves 40% more on-demand viewers and saves 5-10 hours per webinar with ON24 Webcast Elite

Avention - Customer Case Study

Avention (formerly OneSource) is a B2B data and sales‑enablement company that runs monthly thought‑leadership webinars as part of its B2B University. Its previous webinar platforms were unreliable and lacked lead‑tracking, usable archives and on‑demand access, limiting reach and complicating demand generation and reporting.

Avention moved to ON24 Webcast Elite, building a single‑sign‑on portal with marketing‑automation integration, exit surveys, event templates and simu‑live options. The change boosted on‑demand viewers by about 40%, increased attendee engagement, and saved 5–10 hours per webinar through easier setup, one‑click archiving and automated data transfers, improving lead tracking and overall reach.

Avention

Cari Zoch

Brand Communications Manager