Case Study: Autodesk achieves 12x pipeline ROI with ON24

Autodesk drives 12x ROI on pipeline with ON24

Autodesk, a multinational software company, sought to cut through digital fatigue and elevate its webinar and virtual event strategy to generate more sales-ready leads. They needed a platform that could create engaging experiences, offer various event formats, and provide actionable insights to accelerate their sales pipeline, turning to the ON24 Intelligent Engagement Platform for a solution.

With ON24, Autodesk created visually captivating webinars with interactive features like polls and Q&A, and used ON24 Forums for collaborative roundtables. By integrating ON24 with their marketing automation, they delivered deep engagement insights directly to sales. This approach drove a 12x ROI on pipeline within six months, accelerated lead follow-up and meeting conversion by 80%, and shortened sales cycles by 10%.

Autodesk