Case Study: Autodesk achieves 12x ROI on pipeline with ON24

Autodesk achieves 12x pipeline ROI with ON24

Autodesk, a multinational software corporation, faced the challenge of engaging digitally-fatigued audiences with more impactful webinars and virtual events. They needed a platform, ON24, that could create a 'wow factor,' differentiate them from competitors, and generate actionable insights to improve lead conversion while meeting enterprise security needs.

Using the ON24 platform, Autodesk created captivating webinars with interactive features like polls and Q&As, and utilized specific services like ON24 Forums for roundtable discussions. This solution provided deep engagement data, which was integrated with their marketing automation for sales follow-up. As a result, Autodesk achieved a 12x ROI on pipeline within six months, accelerated lead follow-up by 80%, and shortened sales cycles by 10%, generating hundreds of sales opportunities from a single event.

Autodesk