Case Study: athenahealth improves webinar lead generation and follow-up with ON24

athenahealth logs 100+ meetings with ON24 integration

athenahealth, a cloud-based healthcare IT company, faced challenges in optimizing its webinar experience. The company used ON24 webinars for demand generation but needed better branding control, streamlined communications, and more efficient sales follow-up processes.

By integrating ON24 with its Eloqua and Salesforce platforms, athenahealth automated data transfer and customized the webinar console. This ON24 solution saved the marketing team significant time, enabled faster follow-up, and generated over 100 new lead meetings from a single webinar.

AthenaHealth Inc.