Case Study: athenahealth improves webinar branding, lead nurturing, and follow-up with ON24

AthenaHealth Inc. logs 100+ webinar meetings with ON24

Athenahealth, a cloud-based healthcare IT company, faced challenges in optimizing its critical webinar program. They wanted better branding control, automated communications to avoid over-messaging, and smoother sales follow-up processes to nurture leads through a long sales cycle. They turned to ON24 and its webinar platform to address these issues.

The solution involved integrating the ON24 platform with Athenahealth's Eloqua and Salesforce systems. This allowed for a fully branded webinar experience, automated data syncing to eliminate manual work, and the use of ON24's engagement scoring to identify sales-ready leads. As a result, Athenahealth saved significant time on data management, accelerated sales follow-up, and generated over 100 meetings from a single webinar, demonstrating improved lead access and efficiency.

AthenaHealth Inc.