Case Study: AthenaHealth Inc. achieves faster lead follow-up and streamlined webinar management with ON24 Webcast Elite

Athenahealth improves webinar program with ON24 tech stack integration

Athenahealth, a cloud-based healthcare IT company serving physicians and health systems, relied on webinars to generate leads and nurture long sales-cycle prospects. The marketing team wanted webinar pages to match the company brand and to eliminate manual processes—exporting registrant and attendance data—to prevent duplicate communications and speed sales follow-up.

Athenahealth integrated ON24 Webcast Elite with its Eloqua marketing automation and Salesforce CRM, enabling a customized webinar console, automatic export of attendee data, and ON24 engagement scoring for simpler lead qualification. The integration cut hours of manual data work, accelerated sales follow-up, and produced measurable pipeline gains—more than 100 meetings from a single regulation-focused webinar—improving access to and conversion of high-value leads.

AthenaHealth Inc.

Amanda Duquette

Marketing Programs Manager