Case Study: athenahealth achieves stronger lead generation with ON24

Athenahealth improves lead generation with on24 and eloqua integration

AthenaHealth Inc., a cloud-based healthcare IT company, used webinars to drive lead generation and educate physicians, but it needed a better way to align webinar branding with its website, automate registration communications, and streamline post-webinar sales follow-up. The company turned to ON24, using its webinar platform alongside Eloqua and Salesforce integrations to support its marketing and sales process.

ON24 implemented a customized webinar console, automated attendee data flow into marketing automation and CRM, and lead intelligence tools such as ON24 Engagement Score. The results included faster follow-up with high-quality leads, hours saved on manual reporting and data management, and strong pipeline impact — including 100 pipeline opportunities generated from a single webinar.

AthenaHealth Inc.