Case Study: Arctic Wolf increases pipeline by 305% with ON24

Arctic Wolf grows pipeline by 305% with ON24

Arctic Wolf, a market leader in security operations, faced a challenge when the COVID-19 pandemic forced the cancellation of over 100 in-person events. They needed to quickly pivot their field marketing strategy to a digital format to maintain lead quality and drive revenue opportunities. To achieve this, they turned to the vendor ON24 and its ON24 Webcast Elite product.

By implementing ON24's digital engagement platform, Arctic Wolf repurposed existing content and used features like simulive webcasts and engagement tools. This solution delivered significant results, including a 100% increase in MQL to SQL conversion rates, a 289% growth in opportunities, and a 305% increase in pipeline. The vendor ON24 provided the actionable data and platform needed to successfully enhance the digital customer journey.

Arctic Wolf