Case Study: Arctic Wolf achieves 305% pipeline growth with ON24

Arctic Wolf boosts pipeline 305% with ON24

Arctic Wolf, the market leader in security operations, faced a critical challenge when the COVID-19 pandemic forced the cancellation of over 100 in-person events. They needed to quickly pivot their successful field marketing strategy to a digital format without sacrificing lead quality or conversion rates. To address this, they turned to the vendor ON24 and implemented their Webcast Elite platform.

Using ON24's simulive feature and engagement tools, Arctic Wolf created dynamic digital experiences for its own audience and its channel partners. This solution generated significant results, including a 100% increase in MQL to SQL conversion rates, a 289% growth in opportunities, and a 305% increase in influenced pipeline. The ON24 platform provided actionable data that helped Arctic Wolf exceed its pipeline goals.

Arctic Wolf