Case Study: ARCserve (CA Technologies) achieves dramatic webinar attendance and mid‑funnel conversion gains with ON24 Webcasting Platform

Arcserve - Customer Case Study

CA Technologies’ ARCserve division, which provides backup and recovery solutions for SMBs, faced weak webinar performance and slow mid-funnel conversions—previous efforts averaged only about 25 registrants and 15 attendees per session. The team needed a way to nurture lukewarm prospects into purchase-ready leads and drive measurable sales ROI.

ARCserve launched a content-driven program of three webcasts per month using the ON24 webcasting platform, focusing on thought leadership, business issues and technical deep dives, delivered live and archived on demand. With ON24 handling landing pages, emails, production and reporting, attendance climbed to an average of 150 viewers (peaking at 300), attendance rates exceeded 50%, engagement rose (dozens of live questions per session), and the program produced stronger mid-funnel conversions, more leads and clear ROI while remaining cost-efficient.

Arcserve

Stefanie Scott

Marketing Communications Program Manager