Case Study: Apigee achieves 100% more webinars and 50% higher attendance with ON24 Webcast Elite

Apigee - Customer Case Study

Apigee, an API software infrastructure provider, relied heavily on webinars for demand generation, training, and partner/customer communications but found its previous web conferencing platform inadequate. The company needed greater scalability, richer interactivity (Q&A, group chat, social), stronger branding/customization and ubiquitous mobile access to deliver a better attendee experience and boost marketing effectiveness.

Apigee selected ON24 Webcast Elite for its ease of use, detailed analytics with Marketo integration, on‑demand interactivity and predictable subscription pricing. Since the switch they run up to five webinars a month (average 250 attendees), doubled the number of webinars and increased audiences by 50%, making webinars one of their top outbound marketing and training tools.

Apigee

Denise Persson

Chief Marketing Officer