Case Study: American Nurses Association boosts webinar reach and member recruitment with ON24

American Nurses Association saves 65% webinar creation time with ON24

The American Nurses Association (ANA) needed a reliable and scalable webinar platform for its high-visibility events, particularly its annual National Nurses Week broadcast. Their previous platform had a low attendee cap and was prone to technical failures, which had previously caused a webinar to crash. ANA turned to ON24 and its Webcast Elite product to find a solution that could support thousands of participants and deliver a professional, high-quality experience.

By implementing ON24, ANA was able to stream a live, broadcast-quality video for its flagship event. The ON24 platform provided an all-in-one solution with superior support and reliable execution. The results were significant, with a 40% increase in registrations to over 11,000 and 6,000 live viewers. The webinar became ANA's top member recruitment source and fueled substantial social media engagement with over 650 tweets and 4,000 Facebook likes. ON24 also reduced ANA's webinar creation time by 65% and enabled the organization to quickly produce crisis-response webinars.

American Nurses Association