Case Study: American Nurses Association educates millions and boosts recruitment with ON24

American nurses association educates millions and boosts recruitment with on24

The American Nurses Association (ANA), which represents the interests of some 4 million U.S. registered nurses, relied on webinars to deliver continuing education, professional guidance and member recruitment nationwide. Its previous webinar provider capped attendance at 2,000, suffered critical outages (even forcing a cancellation) and couldn’t deliver the scalable, on‑brand, interactive experience ANA needed—particularly for high‑profile events like National Nurses Week.

ANA selected the ON24 Platform for its limitless capacity, customization and support; the all‑in‑one solution made registration, presentation and archiving simpler, enabled branded webinar consoles, and converted live events to on‑demand automatically. As a result, webinars became ANA’s top recruitment tool, webinar production time fell by up to 65%, and the association reliably supported more than 6,000 attendees (who averaged 55.4 minutes in a one‑hour session) across thousands of sites, allowing rapid deployment of timely education to its membership.

American Nurses Association

Elise Swinehart

Marketing Director, Membership & Marketing