Case Study: American Nurses Association achieves scalable, high-impact webinars with ON24

American Nurses Association boosts webinar registrations 40% with ON24

The American Nurses Association (ANA) sought a reliable webinar platform to support its high-visibility National Nurses Week event, which was a key membership recruitment tool. Their previous platform had a low attendee cap and was prone to technical failures, risking the organization's professional reputation. They turned to the vendor ON24 and its Webcast Elite service for a solution that could scale reliably to thousands of participants.

ON24 provided an all-in-one platform that streamlined event management and enabled a live video broadcast. The solution allowed the ANA to host over 6,000 live viewers with no technical issues. The results were significant: the webinar became their top recruitment source, registrations increased by over 40%, and creation time was reduced by 65%. ON24 also enabled the ANA to quickly create crisis-response webinars, enhancing their overall communication capabilities.

American Nurses Association