Case Study: Agilent optimizes global digital marketing with ON24

Agilent rolls out 25 multilingual digital experience templates with ON24

Agilent, a company providing laboratory solutions to scientific and clinical researchers worldwide, faced a challenge with its digital marketing strategy. Its reliance on third-party vendors for webinars was resulting in declining new contacts, rising costs, and lower content quality. Agilent needed a new solution to better reach its diverse global audience and own its digital experiences end-to-end.

Agilent implemented the ON24 platform, including Webcast Elite, Connect, Engagement Hub, and Target. This solution provided seamless integration with Agilent's existing marketing automation and enabled the creation of personalized, global digital experiences. As a result, Agilent gained access to quality engagement data immediately, streamlined its campaign creation process, and achieved greater internal alignment through ON24's accessible reporting and high-level metrics.

Agilent