Case Study: Agilent achieves optimized global digital marketing and better reporting with ON24

Agilent optimizes its global digital marketing strategy with ON24

Agilent, a global life‑sciences and laboratory solutions company headquartered in Santa Clara, faced declining webinar returns despite rising spend on third‑party vendors. The marketing team needed more precise, data‑driven targeting, better regional reporting and tighter integration with its Oracle Eloqua stack to improve lead quality and content ROI.

Over six months Agilent moved to the ON24 Digital Experience Platform (including Webcast Elite, Engagement Hub, Target and Connect), building 25 regional templates in 12 languages and creating a shared knowledge repository for future project managers. The change delivered faster campaign build times, richer regional reporting and higher‑quality registrants, while making high‑level metrics broadly accessible and streamlining ongoing digital marketing efforts as the team tracks financial ROI.

Agilent

Edina Sehovic

Digital Media Global Manager