Case Study: Agilent optimizes global digital marketing with ON24

Agilent builds 25 multilingual digital experience templates with ON24

Agilent, a global manufacturing company providing laboratory solutions, faced challenges with its digital marketing strategy. Their reliance on third-party vendors for webinars was resulting in declining new contacts, rising costs, and lower content quality. They sought a new solution to better reach their diverse audience and own their digital engagement end-to-end, requiring seamless integration with their existing Oracle Eloqua platform.

Agilent implemented the ON24 platform, including Webcast Elite, Connect, Engagement Hub, and Target. This allowed them to create personalized digital experiences in multiple languages and regions, integrating perfectly with Eloqua for valuable data. Using ON24 saved time on training, provided better regional reporting, and created a knowledge repository for future users. The solution enabled greater internal alignment and allowed Agilent to track high-level metrics across all marketing stakeholders to measure financial ROI.

Agilent