Case Study: OpenText Analytics achieves 25% more new leads and triples webinar volume with ON24 Webcast Elite

Actuate - Customer Case Study

Actuate, an embedded business intelligence company, used webinars for lead generation and wanted to better nurture prospects and stream live events after severe winter storms canceled many attendees. Frustrated by WebEx’s technical limits, poor branding/customization, weak integration with Salesforce and social channels, and unreliable conference connections, Actuate needed a more robust platform to support its roadshows and scale demos.

Actuate adopted ON24 Webcast Elite for simu-live streaming, automated registration and follow-up, engagement tools, and Salesforce integration, and replaced time-consuming one-on-one demos with biweekly demo webinars and on-demand archives. The change tripled webinars per quarter without adding staff, increased new contacts by 25%, achieved a 65% registration-to-attendee rate (with 50% longer attendee time), expanded international reach, and saved significant time and labor.

OpenText Analytics

Helaine De Tomasi

Director Of Marketing Programs