Case Study: Actuate Corporation achieves 25% more leads and triples webinar output with ON24 Webcast Elite

Actuate Corporation - Customer Case Study

Actuate, an embedded business-intelligence company in San Mateo, uses webinars for customer case studies and thought-leadership but faced limits with its WebEx platform—frequent connection issues, lack of branding and webcam options, poor social and Salesforce integration—and a pressing need to take physical road-show events online after winter storms kept up to 75% of registrants from attending. The company also wanted a scalable way to nurture prospects who downloaded resources and wanted product demonstrations.

Actuate adopted ON24 Webcast Elite for its simu-live streaming, on-demand libraries, automated registration and engagement tools, and Salesforce integration, and replaced time-intensive one-on-one demos with biweekly demo webinars. The result: webcasts tripled per quarter, a 25% increase in new contacts, a 65% registration-to-attendee ratio with attendance exceeding estimates five-fold, 50% longer attendee duration, broader international reach, and significant time and labor savings through automation.

Actuate Corporation

Helaine de Tomasi

Director of Marketing Program