Case Study: Accruent achieves $30 million in virtual-event influenced pipeline with ON24

Accruent generates $30 million in virtual-event influenced pipeline with ON24

Accruent, the provider of intelligent solutions for the built environment, needed to streamline its virtual event strategy for its annual Insights conference after a difficult pivot in 2020. With a small marketing team managing multiple vendors, the process was complicated and hindered audience engagement. They partnered with the ON24 platform to consolidate their efforts.

Using ON24 as their sole virtual event platform, Accruent leveraged interactive features like live polls and simulive experiences to boost engagement and repurpose content. The platform's integrated analytics provided valuable attendee insights for effective sales follow-up. As a result, Accruent achieved a 50% attendance rate, broke attendance records, and generated over $30 million in event-influenced pipeline through ON24.

Accruent