Case Study: ABB achieves 100% year-over-year ROI growth with ON24

ABB increases pipeline by $2.3M with ON24

ABB, a leading global technology company, faced a challenge in using webinars for demand generation. Their existing video conferencing tool lacked the necessary scale, interactivity, and CRM integration, resulting in a poor attendee experience and a manual, inefficient process for capturing and passing leads to their sales team. They turned to the ON24 platform seeking a solution to create engaging, multitouch experiences and integrate seamlessly with their Pardot CRM.

By implementing ON24, ABB was able to create fully integrated webinars with interactive features. The key solution was the deep integration between ON24 and Pardot, which automated data capture and eliminated manual entry. This enabled ABB to increase their webinar ROI by 100% year-over-year, generate over $2.3 million in new pipeline opportunities, and close over $819,000 in sales.

ABB