Case Study: AB SCIEX achieves global reach and strong lead generation with ON24 Virtual Briefing Center

AB Sciex - Customer Case Study

AB SCIEX, a life‑sciences leader in mass spectrometry, faced the challenge of making its long‑running annual user meeting accessible to busy global customers who could not attend in person. The company needed to deliver complex, technical content across multiple time zones in an engaging, easy‑to‑digest format.

Partnering with ON24, AB SCIEX created a four‑day eConference, “Pushing the Limits in Mass Spectrometry,” featuring simulive sessions, live Q&A and region‑focused tracks (Omics & Biomarkers, Pharmaceutical R&D, Food & Environmental Research). The virtual briefing center attracted over 1,400 attendees with an average visit of 133 minutes, generated strong leads, delivered cost savings and received highly positive feedback.

AB Sciex

Jon Speak

Marketing Director