Case Study: AB SCIEX achieves global reach and strong lead generation with ON24 Virtual Briefing Center

AB SCIEX - Customer Case Study

AB SCIEX, a life‑sciences leader in mass spectrometry, faced a recurring problem: its long‑running annual user meeting drew valuable content but many global customers couldn’t attend in person. The company needed a way to deliver complex technical sessions across time zones and make the event accessible and relevant to regional audiences.

Working with ON24, AB SCIEX launched a four‑day eConference, “Pushing the Limits in Mass Spectrometry,” using ON24’s Virtual Briefing Center to deliver simulive sessions, regional tracks, and live Q&A. The hybrid event drew more than 1,400 attendees with an average visit of 133 minutes, exceeded attendance and lead‑generation goals, delivered cost savings, and earned high satisfaction and strong buying‑intent feedback.

SCIEX

Jon Speak

Marketing Director