Case Study: AARP achieves record webinar attendance and 50% higher registration conversion with ON24

Aarp increases attendance for educational webcasts with on24

AARP, the nation’s largest nonprofit advocating for people 50 and older, faced surging demand and misinformation around Medicare and the Affordable Care Act and needed a more scalable, flexible way to educate its 37–38 million audience. Its legacy webcasting provider couldn’t handle the volume or engagement required, so AARP sought a platform that could deliver timely, reliable educational content to a national audience.

Using the ON24 platform for on-demand experiences, integrated marketing, interactive engagement tools, viewer customization and analytics, AARP substantially increased reach and engagement. Results included 13,840 registrants for one webcast and 8,768 for another, a top-webinar registration conversion increase of +50%, and registrant-to-attendee conversion rates approaching 60%—plus thousands of on-demand viewers and an award for virtual attendee engagement.

AARP

Tricia Sandiego

Project Manager