Case Study: a cloud-based B2B procurement platform achieves high-value leads and strong engagement with ON24

a cloud-based B2B procurement platform achieves 95% attendee conversion with ON24

A cloud-based B2B procurement platform needed to build thought leadership and generate high-quality leads but had no existing online event infrastructure. The company turned to vendor ON24 and its Go Live virtual event solution to create a professional and engaging experience that would connect with senior-level decision-makers.

Using ON24 Go Live, the platform implemented a strategy focused on quality engagement, leveraging AI-driven insights and multi-track capabilities for its symposiums. The results were exceptional, with the first event achieving 160% of its registration target and a 95% attendance rate. The ON24 solution directly contributed to the customer expansion pipeline by capturing high-value leads and fostering a stronger community.