Case Study: 1-800Accountant converts 1 in 10 webinar attendees to paying customers with ON24 Webcast Elite

1-800Accountant converts 1 in 10 webinar attendees to paying customers

1-800Accountant, a subscription-based virtual accounting service for small businesses, needed a cost-effective way to reach thousands of busy new business owners and scale educational content to drive inquiries and signups. Traditional outreach wasn’t efficient enough, so they turned to webinars to tap partner networks like LegalZoom and Sam’s Club.

They used ON24 simulive to record a single “Intro to Business Taxes” session, clone and schedule it as frequent live-feeling events, and field live Q&A and 1:1 meeting requests. The program ran 900+ webinars this year, with 35% of attendees booking a 1:1 and 33% of those becoming customers—about 1 in 10 attendees converting to paying customers.

1-800Accountant