Case Study: Wil Fischer achieves $75K in fuel savings and reduced routes with Omnitracs

Wil Fischer - Customer Case Study

Wil Fischer Companies, a 75-employee Anheuser‑Busch wholesaler serving six Missouri counties, struggled with seasonal demand swings (summer drives 60% of revenue) that required semiannual route redesigns. Their long-standing manual routing process made those frequent adjustments extremely time-consuming and nearly impossible to manage efficiently.

In 2003 Wil Fischer implemented Omnitracs solutions—including Strategic Planner (Territory Planner), Routing & Dispatch, FleetLoader and MobileCast—to automate routing, manage loads and track ETAs in real time. The result was rapid ROI: $75,000 in fuel savings in year one, peak routes reduced from 17 to 14, faster and more efficient deliveries, and less driver road time while maintaining earnings and satisfaction.

Wil Fischer

Jeffrey Gower

President