Case Study: Nussbaum Transportation achieves major safety gains and fuel-cost savings with Omnitracs SmartDrive SmartIQ

Why Nussbaum Transportation was Ready for a Video-Based Safety Program

Nussbaum Transportation, a 70‑year‑old truckload carrier with a roughly 340‑truck fleet, faced a familiar challenge: abundant but disconnected safety, vehicle and driver data that didn’t translate into actionable insight. Director of HR and safety Jeremy Stickling wanted a way to measure the skills behind safety results, improve fuel efficiency, and secure driver buy‑in for a new, video‑based program.

Nussbaum implemented the SmartDrive SmartIQ video and analytics suite to link driver behavior to ECM and other vehicle data, score drivers on smooth driving, speed and space management, and stream performance data for fuel and operational improvements. With transparent rollout and driver coaching, the program produced dramatic gains — nearly a 78% improvement in the CSA crash‑indicator score, a 40%+ boost in SmartDrive Safety Score, zero preventable DOT‑recordable accidents or major loss‑of‑control events in the first six months, reduced fuel/insurance/maintenance costs, and recognition as the 2017 CCJ Innovator of the Year.

Nussbaum Transportation

Jeremy Stickling

Director of Human Resources and Safety