Case Study: Martin Preferred Foods achieves stronger fleet safety and proactive risk management with Omnitracs' SmartDrive program

Why Martin Preferred Foods was Ready for a Video-Based Safety Program

Martin Preferred Foods, a family-owned protein and specialty foods distributor serving the Houston, Dallas, Austin and San Antonio markets for more than 70 years, needed to protect drivers and improve fleet safety while maintaining strong customer service and on-time delivery. The introduction of the FMCSA’s CSA program pushed leadership to find technology that would not only detect speeding, seat-belt and distracted-driving violations, but also proactively assess risk and uncover unsafe driving behaviors before incidents occurred.

Martin implemented the SmartDrive video-based safety program, capturing daily in-cab footage to reveal poor driving performance that previously went unnoticed. The configurable solution delivers clear, individual and fleet-level snapshots to prioritize coaching, support fair and consistent manager-driver conversations, and maximize ROI. With strong customer support from SmartDrive, Martin is targeting a best-in-class safety score and more proactive risk reduction across its 50-vehicle private fleet.

Martin Preferred Foods

Scott Fry

Director of Transportation