Case Study: Kienstra Ready-Mix Concrete achieves dramatic reductions in risky driving and at-fault collisions with Omnitracs SmartDrive

Why Kienstra Ready-Mix Concrete was Ready for a Video-Based Safety Program

Kienstra Ready‑Mix Concrete is a fourth‑generation, family‑owned supplier with more than 20 plants serving the St. Louis region. Facing high-risk driving conditions at customer sites and on congested roads, the company needed a way to reduce collisions, protect drivers and exonerate employees when incidents occurred. After launching a SmartDrive pilot in summer 2018 and seeing immediate benefits, Kienstra accelerated deployment and rolled the video program out fleetwide with Extended Recording.

The SmartDrive video‑based safety program provided actionable driving insights and targeted coaching, producing measurable improvements across key safety metrics: 56% reduction in driving without two hands on the wheel, 70% fewer failures to stop at stop signs, 25% less unsafe following and 26% less unsafe backing. Kienstra also saw a decline in at‑fault collisions and multiple instances where video evidence exonerated drivers, delivering clear risk reduction and operational ROI.

Kienstra Ready-Mix Concrete

Pat Wessels

Executive Vice President