Case Study: D.M. Bowman Inc. achieves 215% safety-score improvement and 20% fleet cost reduction with Omnitracs SmartDrive

Why D.M. Bowman was Ready for a Video-Based Solution

D.M. Bowman is a family-owned Top 200 regional carrier headquartered in Maryland, founded in 1959 with eight terminals serving the East Coast. Seeking full visibility into driver risk—especially distractions and drowsiness—the company ran a competitive review and pilot and chose a video-based, dual-camera solution to reinforce its safety culture and enable frontline coaching.

By deploying the SmartDrive dual-camera program and integrating its coaching app into daily supervisor routines, D.M. Bowman addressed 97% of coachable events; its fleet safety score improved 215%, texting/device use fell 50%, and overall fleet costs dropped 20% in 2017 due to fewer claims, less vehicle damage and fewer collisions. The SmartDrive Safety Score now supports driver incentives with objective benchmarks, and the program was lauded for easy deployment and strong vendor support.

D.M. Bowman Inc.

Barry Wertz

Director of Risk Management and Safety