Case Study: Thai Pure Drinks achieves 75% faster re-routing and 12% fewer daily routes with Omnitracs Territory Planner

Thai Pure Drinks Improves Delivery Efficiency in Thailand

Thai Pure Drinks, Thailand’s largest Coca‑Cola bottler and distributor with 61 sales offices, six bottling plants and more than 1,200 routes serving over 250,000 customers across 62 provinces, was struggling with a slow, costly manual re-routing process that took weeks each cycle and required managers to meet in person.

By implementing Omnitracs Roadnet Territory Planner and involving sales managers in the initial rollout, Thai Pure Drinks now performs re-routes every six months, with Territory Planner’s Thai language support and reporting features enabling faster, data‑driven decisions. The change delivered a 75% reduction in re-route time and a 12% decrease in daily routes in Bangkok, improving efficiency, cost control and seasonal planning.

Thai Pure Drinks

Thakorn Yunsamarn

Distribution Manager