Case Study: Square One Transport and Logistics achieves 60% growth and improved truck utilization with Omnitracs' Sylectus platform

Square One Transport and Logistics - Customer Case Study

Square One Transport and Logistics, a Lansing, Michigan expedited carrier serving automakers and major shippers, struggled with inefficient manual capacity management and limited local relationships. With only 10 trucks when they joined the Sylectus Network, founders Scott Flint and Dean Thelen needed a way to fill return loads, scale operations in real time, and broaden their reach without excessive travel or risk.

They implemented Omnitracs’ Sylectus Alliance Network and Virtual Fleet software to connect with other fleets, streamline dispatch and load planning, and tap a national network of carriers. With strong implementation support and ongoing service, Square One filled more backhauls, increased revenue through better truck utilization, developed major corporate relationships, and grew from a small 10‑truck operation to a substantially larger fleet while realizing a 60% company growth over three years.

Square One Transport and Logistics

Dean Thelen

Co-Founder