Case Study: PeaPod achieves 10% faster route generation and integrated routing, scheduling, and proof-of-delivery with Omnitracs Roadnet

Peapod Delivers ‘Express Line’ Service through Superior Routing

Peapod, a leading Internet grocer serving more than 280,000 customers across 1,500+ ZIP codes from regional warehouses and store-based “warerooms,” faced the challenge of planning dynamic routes for unpredictable weekly orders, strict two-hour delivery windows, and rapid ~25% annual growth. Their existing routing and GPS systems were siloed and a prior enterprise upgrade failed to deliver an integrated planning, routing, scheduling, and delivery-confirmation solution.

Peapod implemented Omnitracs Roadnet’s integrated Territory Planner + Transportation Suite Web Services, unifying routing, scheduling, vehicle tracking and proof-of-delivery on a single database. After the October 2006 rollout began, Peapod saw a 10% reduction in route-generation time, gained better visibility across locations, and achieved scalable expansion without adding planning staff—improving operational efficiency and customer service.

PeaPod

Ken Fanaro

Senior Manager of Logistics and Transportation Planning