Case Study: Manhattan Beer achieves 10% route reduction and faster, more efficient loading with Omnitracs (Roadnet & FleetLoader)

Manhattan Beer Saves Time and Money

Manhattan Beer Distributors, a major New York beer wholesaler serving 18,000+ accounts from four facilities, faced rising complexity as it grew from its 1978 roots to capture roughly 30% of the NYC beer market. Manual routing and loading processes—managing more than 200 routes daily—were inefficient and error-prone, so the company needed technology that could scale with expansion and improve operational consistency.

By implementing Omnitracs Roadnet for dynamic routing and FleetLoader for automated loading, Manhattan Beer optimized stop counts and maximized vehicle load capacity, cutting routes by 10%. Loading became faster and more organized with less manpower, drivers saw more consistent daily loads, and the company achieved time and vehicle-usage savings that improved customer service and supported continued growth.

Manhattan Beer

Mike McCarthy

Vice President, Operations