Case Study: Lance, Inc. achieves 27% travel time savings and 20% mileage reduction with Omnitracs Territory Planner

Lance Improves Direct Store Delivery with Strategic Planning Solution

Lance, Inc., a Charlotte-based snack food manufacturer and distributor with more than 1,800 route salesmen and over 200,000 customers, needed to make its direct store delivery (DSD) territories easier to drive and more profitable. Long drive times increased driver turnover (drivers are paid on commission) and raised transportation costs, so Lance sought a way to balance territories and streamline re-routing.

Lance implemented Omnitracs Roadnet Territory Planner to automate re-routes and create balanced, data-driven territories using historical transportation information. The solution cut travel time by 27%, reduced mileage by 20%, increased serviceable accounts per driver by 16%, and helped drive 11% annual business growth, while enabling rapid, cost‑effective routing of newly acquired accounts.

Lance Inc.

Michael Johnson

Project Manager