Case Study: J. Kings Food Service achieves 90% faster customer response and 80% fewer dispatcher calls with Omnitracs Roadnet, MobileCast & Info Center

J. Kings Provides Outstanding Customer Service

J. Kings is a family‑owned foodservice distributor in Holtsville, NY, serving about 1,700 customers across the New York metro with roughly 40–45 daily routes. Faced with time‑consuming manual routing and a need for better customer service and driver accountability, the company sought a way to track vehicle locations and improve response times to customer inquiries.

J. Kings implemented Omnitracs Roadnet for routing, MobileCast with internet‑ready phones for real‑time route execution, and the Roadnet Info Center for web‑based route visibility. The changes cut daily routing time by eight hours, enabled later order acceptance, and gave customer service reps immediate ETAs—resulting in a 90% reduction in customer response time and 80% fewer calls to the dispatcher.

J. Kings Food Service

Kevin Peterson

Assistant Vice President