Case Study: Glazer's Distributors achieves a 200% increase in merchandiser productivity and saves 150 payroll hours/month with Omnitracs

Century-Old Beverage Distributor takes a High-Tech Approach to Service and Efficiency

Glazer’s, a family‑owned beverage distributor operating 43 locations and 600–700 routes across 11 states, faced the challenge of increasing operational efficiency, visibility and payroll accuracy across a large, distributed workforce—particularly its retail merchandising team and route operations—without adding staff.

By deploying the Omnitracs Roadnet suite (Merchandiser Module, MobileCast, Performance Dashboard, FleetLoader and related tools) Glazer’s gained GPS tracking, route optimization and real‑time analytics. The result: Dallas merchandiser productivity increased by 200%, hourly payroll was reduced by about 150 hours per month, and managers now use visibility and reporting to cut miles, right‑size routes, and reward high performance.

Glazer's Distributors

Glenn Barker

Supply Chain Project Manager