Case Study: Samsung achieves 26% revenue increase in two weeks with Omniconvert's exit personalization

An exit personalization increased the revenue by 26% in a two week period

Samsung launched the Galaxy S6 and faced the challenge of maximizing online pre-orders during a two-week pre‑launch window. The goal was to capture as many interested visitors as possible and convert them into early buyers ahead of the official release.

Using Omniconvert, Samsung ran an exit‑intent personalization targeting users with demonstrated interest in smartphones, offering a free induction charger and directing them to a tailored landing page. The two‑week test (50% traffic on the winning variation, 0% control) delivered a 26% lift in revenue, a 7.6% CTR on the creative, 2% of viewers completed a purchase, and 60% of targeted visitors remained on the site instead of leaving.

Samsung