Case Study: Wingstop achieves more than double digital sales and a $5 higher average order value with Olo

Wingstop - Customer Case Study

Wingstop, the wing and flavor chain with over 650 locations, faced limitations from an aging online ordering program and wanted to reach more mobile-minded customers while improving POS integration and operational efficiency. The brand selected Olo to replace its system, link orders directly into the POS, and support its strategic goal of driving up to 50% of sales through digital channels.

Olo implemented a flexible commerce engine and mobile app with a customizable wing builder and integrated conversational ordering (Facebook Messenger, Twitter) tied to the POS. Since switching to Olo, Wingstop’s digital sales more than doubled—from under 7% to over 23%—digital guests spend about $5 more on average, and the app achieved a reported 29% conversion rate and best-in-class ease-of-use ratings.

Wingstop

Charlie Morrison

CEO