Case Study: Waffle House increases revenue and repeat guests with Olo personalized order recommendations

Waffle House boosts online revenue 1.6% with Olo personalization

Waffle House, a major homestyle diner chain, faced the challenge of scaling its to-go order operations without disrupting its signature dine-in experience or personalized customer service. To achieve this, they partnered with Olo to implement online ordering via Olo Serve, seeking to streamline operations and digitally extend their hospitality.

Olo's solution provided a throttling capability to manage order flow and introduced personalized features like Smart Cross-Sells and AI-driven "For You" recommendations. This created a more customized digital ordering experience. The results included a 1.6% overall revenue boost directly from personalization, with 36% of online revenue attributed to these recommendations. Furthermore, guests using a recommendation were 10% more likely to place a repeat order.

Waffle House