Case Study: Slim Chickens reduces manual work and boosts SEO with Olo Sync

Slim Chickens boosts direct orders by 6.2% with Olo

Slim Chickens, a fast-casual restaurant chain known for its southern hospitality and chicken, sought to streamline operations and expand its reach as it planned for rapid scaling. To address the challenge of manually managing online listings across numerous platforms, they turned to the vendor Olo and implemented their Sync service.

Olo's Sync solution automated the update of store information like hours and menu items across Google, Yelp, and 50+ other sites from a single dashboard. This eliminated redundant tasks and cut the time for store updates in half. The results included a 6.2% increase in direct order volume and an 11.3% conversion rate via ordering URLs on Google, as accurate data improved SEO and drove traffic. Olo enabled Slim Chickens to manage over 17,000 listings for 140+ locations efficiently and make data-driven marketing decisions based on clear ROI tracking.

Slim Chickens